Amazon has expanded its healthcare offerings in India by launching an at-home diagnostic testing service across six major cities. The service, operating under the Amazon Medical brand, is available via the Amazon app and marks the company’s full entry into India’s healthcare market, alongside its existing pharmacy and teleconsultation services.
The new diagnostics feature allows customers in cities including Bengaluru, Mumbai, Hyderabad, Delhi, Gurgaon and Noida to book tests at home with sample collection promised in under 60 minutes and digital reports delivered in as little as six hours. According to the company, over 1,000 diagnostic tests are available through the platform, which is operated in partnership with accredited labs run by Orange Health.
Amazon Medical now offers three core services: Amazon Pharmacy, which delivers prescription and over-the-counter medicines; Amazon Clinic, which provides online doctor consultations; and the newly added Amazon Diagnostics. Company representatives said the integrated service model is designed to offer convenience and reliability to users seeking complete healthcare support through a single digital channel.
Jayaramakrishnan Balasubramanian, head of Amazon Medical in India, said in a public statement that the company aimed to address the evolving needs of patients by offering "seamless, trustworthy and quick" services.
The expansion has not gone unnoticed in the industry. On the day following the launch, shares of traditional diagnostic providers such as Dr Lal PathLabs, Metropolis Healthcare and Thyrocare Technologies fell by up to 3 percent, reflecting market concerns about Amazon’s entry into a sector long dominated by legacy players.
India’s diagnostics market is estimated to be worth around 15 billion US dollars, growing annually between 8 and 14 percent. While it remains fragmented, digital-first entrants like Amazon, Tata 1mg and PharmEasy are steadily increasing their market share, challenging established brands on speed, accessibility and user experience.
Analysts say Amazon’s move comes at a time when quick commerce players are racing to diversify offerings and create defensible verticals. However, experts note that success in healthcare will depend on consistent service quality and the ability to navigate India’s complex regulatory environment for digital health services.
The diagnostics launch is currently limited to six cities, though Amazon has said the platform is operational in over 450 pin codes, suggesting a potential roadmap for broader rollout.
Amazon’s expansion into diagnostics is not the first move by a global technology firm into Indian healthcare, but its full stack model combining consultations, testing and medicines may give it an edge if executed well.
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